INTENT DATA REPLACEMENT

Replace paid intent data with signals you own.

A vendor tells you a company is showing intent. It does not tell you who to call, what to say, or why now. And it sells the same list to your competitors. The signals you need are public. The scoring is yours to build.

WHAT PAID INTENT MISSES

Paid intent data answers one weak question. Is this company interested in something like what you sell?

It does not name the person who owns the problem. It does not tell you what to say when you reach them. And the same signal lands with every competitor on the list on the same day.

THE SIGNALS YOU CAN OWN

Your best signals are already public. They just are not connected to anything yet.

Hiring in operations

A role open 21 days or more is budgeted and unstaffed. That is a team feeling pressure right now.

Earnings language

When a company talks about inventory problems or labor shortages on its earnings call, the pain is on the record.

Expansion and leadership

A new facility, or a new operations leader, changes who owns the problem and when budget frees up.

HOW THE SCORE GETS BUILT

A research layer scans those public sources, pulls the signal, and scores it against your ICP weights. The output is the same 0 to 100 number an intent vendor hands you. The difference is it is tuned to your buyers and your verticals.

The weights come from your closed-won deals, not a generic model. I built an ICP from 78 closed-won deals. The data said roughly 50% of wins came from logistics and 3PL, when the team assumed manufacturing was bigger. VP Operations and COO dominated the buys. The deal sweet spot was $100-250K.

The same scoring runs on the Apollo Pipeline Orchestrator. Fit plus Signal, with STRIKE, NURTURE, QUALIFY, and KILL verdicts, live and in daily use by account executives.

A SCORE IS ONLY AS GOOD AS THE CONTACTS

A signal without a verified contact is a dead end. The enrichment layer checks every email before a rep sees it. 11,000 accounts enriched, 93.9% verified.

When a batch came back empty, a remediation pass retried with looser filters. It recovered 23 of 64 dead accounts and added 246 contacts that would have been thrown away.

WHAT REPLACES WHAT

The vendor contract goes away. In its place you keep a scoring model built on your own wins, a set of public signals you can watch yourself, and the contacts to act on them.

The model is yours. So is the data. Nothing is rented back to you month after month.