GTM ENGINEERING · COST
What GTM engineering costs, and what drives it
There is no list price, because the work depends on what you are starting with. Here is what you are paying for, what moves the number, and what a finished system leaves behind.
What you pay for
DIAGNOSTIC
Find the real problem
A read of your calls, your CRM, and your closed-won data, so the build targets what actually costs you pipeline.
BUILD
Build the system
The scoring, enrichment, and signal delivery, wired into the tools you already pay for. No new platform to buy.
HANDOFF
Make it run without me
Documented, handed to your team, and live in their day. The system keeps producing after the work is done.
What moves the number
How many systems to connect
Two tools that already share an ID is quick. Five that do not talk at all is more work to join up.
The state of your data
Dead accounts, duplicates, and missing fields all add steps before any scoring can be trusted.
What you want scored
A single lead score is one thing. Account tiering, intent signals, and call themes together are more.
What it leaves behind
11,000 / 93.9% accounts enriched, verified
23 of 64 dead accounts recovered by zero-result remediation, adding 246 contacts
The enrichment pipeline verified 93.9% of 11,000 accounts. When it hit accounts with no result, the remediation pass brought 23 of 64 dead accounts back, adding 246 contacts that were sitting in the tools the whole time.
Live, not theoretical
Apollo Pipeline Orchestrator
Live and in daily use by AEs, not a slide in a deck.
An ICP model built from 78 closed-won deals
A 0-100 score with A/B/C/D tiering. Roughly 50% of wins came from logistics and 3PL, when the team assumed manufacturing was bigger. The deal sweet spot sits at $100-250K.
Keep reading
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